Huntington Theatre Company, Boston
"Their experience, analytic rigor, and collaborative approach gave us some new perspectives on pricing, which we have successfully put into place at The Huntington.”
- Michael Maso, Managing Director, Huntington Theatre Company
About The Project
Working with sister company The Pricing Institute, Baker Richards undertook a customised pricing review for Huntington Theatre Company in 2008. In 2009 the project evaluation identified that additional income had been delivered but that there were opportunities to increase income still further in the subsequent season.
