Glyndebourne
"We have engaged Baker Richards on multiple projects including pricing, membership research and segmentation. The work is always detailed, comprehensive and of a genuinely high standard, combining a detailed specialist knowledge of data interrogation with an in-depth understanding of our individual circumstances. Most importantly, we have thoughtful, enthusiastic and robust debates to inform on-going strategy and practical implications of the findings!”
- Gillian Brierley, Head of Communications, Glyndebourne
About The Project
Baker Richards first worked with Glyndebourne on a customised pricing review in 2007. Following the evaluation in 2008, which included detailed analysis of customer segments by seats and price purchased, Glyndebourne engaged Baker Richards to undertake further research into its membership base. In 2010 Glyndebourne commissioned Baker Richards, in partnership with Lucid and WolfBrown to undertake a programme of primary research and segmentation. Baker Richards is currently working with Glyndebourne on implementing the findings.
