Royal Scottish National Orchestra
"I've had the good fortune to work with Baker Richards on several occasions. They are flexible, communicative and easy to work with.
In 2010 they worked with us to review our pricing strategy. They provided analysis, evidence and advice that gave us the confidence to make changes including adopting dynamic pricing. For the first concert of the calendar year we retained standard pricing – the second was dynamically priced. Both were sell outs with a tangible increase on the second.
The Baker Richards magic is also working on our subscription sales - initial results show that our average subscription yield has increased by a significant percentage. Working with Baker Richards has made a real difference to our bottom line."
- Jane Donald, Director of Marketing & Communications, Royal Scottish National Orchestra
About The Project
Baker Richards first worked with the Royal Scottish National Orchestra (RSNO) in 2005 to evaluate the potential risks and benefits of a more radical pricing policy for RSNO concerts across Scotland, as well as make recommendations for the design of the pricing strategy and subscription scheme. Baker Richards has since worked with the RSNO to deliver further pricing analysis and recommendations, as well as via a four-way project initiated by Aberdeen Performing Arts. In 2010 Baker Richards reviewed and re-modelled pricing and subscription strategies for RSNO's concerts in Edinburgh and Glasgow.
