Reading list

A Guide to Audience Development, Heather Maitland, Arts Council England, 2000

A Practical Guide to Developing and Managing Websites, Roger Tomlinson & Vicki Allpress, Arts Council England, 2004

A Practical Guide to Working with Arts Ambassadors, Mel Jennings, Arts Council England, 2003

Boxing Clever: Getting the most out of the Box Office, Roger Tomlinson, Arts Council England, 1993

Call it a tenner: the role of pricing in the arts, Arts Council England, 2007

Commissioning Market Research, Liz Hill, AMA, 2000

Creative Arts Marketing (2nd edition), Liz Hill, Catherine O’Sullivan & Terry O’Sullivan, Butterworth Heinemann, 2003
Available from Amazon

Data Protection: A Guide to the Data Protection Acts and Their Implications for Managers in the Arts and Entertainment Industry, Roger Tomlinson, AMA, 2000
See the AMA website for more information

Full House: Turning Data into Audiences, Roger Tomlinson and Tim Roberts, Australia Council for the Arts, 2006
Available to purchase from Arts Australia, or download the first two chapters for free here.

Marketing and Touring. A practical guide to marketing an event on tour, Heather Maitland, Arts Council England, 2004

Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler & Joanne Scheff, Harvard Business School Press, 1997
Available from Amazon

Stop Reinventing the Wheel: A Guide to Developing Audiences for Classical Music, Tim Baker, Association of British Orchestras, 2000

The Complete Membership Handbook: a guide to managing friends, members and supporters schemes, Liz Hill & Brian Whitehead, Directory of Social Change in association with Arts Professional, 2005

The Marketing Manual, Heather Maitland, AMA, 2000

Thinking Big!, Stephen Cashman, AMA, 2003

Unless otherwise stated, the content in this section remains the intellectual property of Baker Richards Consulting.