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Tim will give a presentation on Behavioural Economics and Marketing at 2pm on Wednesday 29 May followed by a breakout session on Behavioural Economics and Pricing.
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Posted by: bakerrichards

Researcher / Consultant

Our business is growing and we are looking to recruit Researcher/Consultants.  We see these posts as trainee roles to begin with.  Initially you will work as a Researcher, undertaking delegated tasks to support the team.  As your skills develop you will take on more responsibility, pursuing project work under your own steam.  We do not expect you to have prior experience of the specific tasks that form part of the role, but you must be a confident user of IT.  The roles include significant amounts of work in Microsoft Excel, PowerPoint and Access, including data coding and analysis.

You will be highly numerate, with good communication, organisation and self-starting skills and meticulous attention to detail.  The ability to think logically and systematically is a pre-requisite.  You will be keen to learn and relish challenge and responsibility, as well as being flexible and willing to ‘muck-in’.  The roles also offer the opportunity to learn more about the arts industry and arts organisations.

So, if you think you would enjoy working with spreadsheets and developing data and research skills, then one of these roles could be for you.

For further information and details of how to apply, please read the application pack:

Baker Richards Researcher/ Consultant Application Pack.

Baker Richards Applicant Details Form

Baker Richards Monitoring Form.

 

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Posted by: bakerrichards

 

We have engaged Baker Richards on multiple projects including pricing, membership research and segmentation.  The work
is always detailed, comprehensive and of a genuinely high standard.”  Read More

- Gillian Brierley,
Head of Communications, Glyndebourne

+44 (0)1223 242100
info@baker-richards.com

Segmentation

Customer segmentation is the subdivision of a market or customer base into discrete groups that share similar characteristics.  Segmentation models include market models, such as Arts Council England’s arts-based segmentation research; product-specific market models and organisation-specific models.

Baker Richards works primarily on organisation-specific models.  Working with our associate Alan Brown, we offer integrated segmentations that combine driving behavioural variables (such as recency, frequency and membership or donor status) with attitudinal and motivational characteristics derived from primary research.  We believe this approach combines the best of behavioural data, which is essential for understanding the potential value of the segments, with a deeper understanding of the key attitudes and motivations of the different groups.

Crucially, our approach to segmentation focuses on a better understanding of visitors and audiences to drive marketing and packaging, but avoids putting people into boxes.  We recognise that the same person can have different motivations at different times and that they can therefore be a member of, or move between, different segments.