Membership & Donor Research
Members, Friends and Donors often represent a tiny proportion of customers but they deliver a substantial contribution to the bottom line and there has never been a greater need to maximise all sources of income. We can help organisations understand patterns of giving in relation to ticket income and adjust pricing and donations strategies accordingly.
We can conduct detailed analysis of the behaviour of patrons, using our customer behaviour analysis techniques to answer bespoke questions, or examine the booking patterns or churn of different kinds of members or donors. It is important that earned income is viewed holistically so that pricing, fundraising and even ancillary income are working together to maximise income, so this research can be combined with a Pricing Review. In conjunction with our research partners, we can also offer qualitative research to help organisations better understand donors and their motivations for giving to the arts.
