EPOS / Ancillary Income Analysis
Analysis of catering and bar sales, merchandise or other ancillary sales can be undertaken as a stand-alone project or combined with box office data analysis, in order to make recommendations for increasing income.
This can be a difficult area of analysis but helps to inform the creation value bundles incorporating tickets and ancillary items, as well as identifying opportunities around ancillary income, and may be combined with a Pricing Review. Depending on the data available, analysis may include sales by performance type, by time of day (e.g. pre-show, interval and post-show sales), spend per head analysis, capacity analysis and profitability analysis.
