Audience & Visitor Research
Successful organisations continually ask questions, testing the status quo and seeking to improve. We deliver a wide range of both quantitative and qualitative market research, investigating the behaviour and attitudes of ticket buyers, visitors, members or donors to identify opportunities for organisations to develop and grow.
While qualitative research (for example through focus groups), uncovers rich findings and identifies key issues and themes, it does not offer statistically robust results. So, in order to measure the significance of findings with any degree of certainty, we often supplement qualitative research with a programme of quantitative research.
We offer support with scoping and designing research (including sampling, data collection and protocol design), and provide in-depth analysis and interpretation of the findings. Research is most useful when it addresses specific questions and produces clear, actionable results. Therefore our guiding principle is to always be asking, “What decision can we make, or what will be done, as a result of having this information?” This way, the outcome of a project is more than simply a report sitting on a shelf.
