Research & Data Services for Arts & Cultural Organisations
We offer a wide range of pioneering research services to help arts organisations understand their potential. Our customised quantitative and qualitative approaches include box office data mining, segmentation, EPOS analysis, audience and visitor surveys, depth interviews and focus groups. We can recommend the best combination of methods to answer an organisation’s objectives or brief.
In developing an evidence base, we utilise robust, scientific methodologies. Accurate analysis depends above all on clean data, so we apply an unparalleled rigour and obsession with detail, whether working with box office data or undertaking primary research.
But evidence alone is not enough. We apply our considerable experience and expertise to analysing, interpreting and modelling data, and work with our clients to test interpretation, exchange ideas and evaluate options in order to generate practical, actionable findings and recommendations.