Psychology of Price Master Class with Debbie Richards, London, 18 September
The Psychology of Price: A Behavioural Economics Master Class with Debbie Richards is being offered on the 18 September by the Arts Marketing Association.
- Why do we splash out on an expensive meal but use a voucher to save £1 in the supermarket?
- Why does a more expensive medicine work more effectively than an identical cheaper one?
- How can anchor pricing and decoy pricing change the perceived value of our product?
- What are the implications for the arts?
This master class is aimed at those working at a senior level and will be particularly relevant to individuals with responsibility for pricing strategy or those involved in influencing pricing decisions from a marketing or sales perspective. The session is suitable for participants working in organisations which charge for admissions, memberships or run catering operations.