Revenue Management Application (RMA)
Debbie Richards in discussion, AMA Conference, Brighton,10-12 July 2012
The Impact of Cultural Experiences on Audiences and Visitors
Debbie Richards in conversation with Sarah Ogle - communications and sales director, Liverpool Everyman and Playhouse, AMA Conference 2012, Brighton Dome, 10-12 July
The Liverpool Arts Regeneration Consortium (LARC) has released a year-long pilot study of the intrinsic impacts of arts events - How Audiences and Visitors are Transformed by Cultural Experiences in Liverpool. The project was conducted by Baker Richards and WolfBrown and the participating organisations included the Bluecoat, FACT, Liverpool Biennial, Liverpool Everyman & Playhouse, National Museums Liverpool, Royal Liverpool Philharmonic, Tate Liverpool and the Unity Theatre. The report can be downloaded free of charge at www.larc.uk.com/2011/06/innovative-intrinsic-impacts-study-released/
How are people transformed by arts experiences? And if different artistic programmes create different impacts, what implications might this have for programming and marketing? Debbie Richards, Director of Baker Richards and Sarah Ogle, Communications and Sales Director of Liverpool Everyman and Playhouse will discuss the process and findings of the project.
What will particpants gain?
Knowledge of insights from the study to help communicate the value of the arts experience when talking to the public, to funders, or to other key stakeholders
A chance to explore the implications of the findings for arts marketing, audience development and public engagement
Join senior colleagues across the sector to consider how the findings might shape audience engagement and retention.