Marketing

This section of the Baker Richards website includes published articles on arts marketing and a copy of Tim Baker’s book – Stop Reinventing the Wheel: A Guide to Developing Audiences for Classical Music. These are available for download in PDF format. See the resources section for more details.

Baker Richards Consulting has worked with over 100 arts organisations throughout the UK on a wide range of marketing projects, including:

  • Market assessments
  • Marketing audits
  • Marketing strategies
  • Market research
Previous clients include the Young Vic Theatre Company, City of Birmingham Symphony Orchestra, Welsh National Opera, Royal Shakespeare Company, Lyric Theatre Hammersmith, Rambert Dance Company, Sadlers Wells and Theatre by the Lake:

"An invaluable resource. Baker Richards have provided a comprehensive package of support and advice, as well as a very useable strategy, which lends itself equally to long term planning and the day to day."

James Cobbold, General Manager, Theatre by the Lake

Please click here to find out more about our services. There are many other resources available on arts marketing – if you would like to know more please see our recommended reading list.

Unless otherwise stated, the content in this section remains the intellectual property of Baker Richards Consulting.