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Baker Richards Consulting is the leader in helping cultural organisations in Europe maximise their earned income and has undertaken over 200 projects for a wide range of clients. We deliver rigorous, highly profitable pricing reviews and bespoke data mining using innovative tools including our Price Demand analysis, Hotseat Index™, and our Income models.

For every £1 spent on a pricing review, the average return on investment for UK clients is £12.60 (adjusted for inflation) earned back in the first year through admissions income, with additional income realised in subsequent years. We are delighted to announce that we will shortly be offering our services in the United States.

But enough about us! This website is designed to help you find out more about approaches to maximising income. Our free resource centre is updated with new information each month and includes books (free to download), articles, tutorials, case studies and briefing notes. If you would like to receive our monthly Hot Topics e-bulletin please click here.

For more information please don't hesitate to contact us or call +44 1223 242 100.



“The pricing strategies we’ve implemented as a result of BRC’s research have been remarkable in their results, earning our organisation an additional £460,000 in box office income in the first year. And, of course, as changes to pricing are structural, this is money we will keep getting back through the box office year after year. A very valuable piece of research, we are delighted to be continuing our partnership with BRC.” read more...
Rob Macpherson, Director of Marketing & Development, Birmingham Hippodrome, UK

“We were extremely pleased with the insightful, bespoke data analysis, including the detailed customer behaviour analysis, delivered by BRC. The structural pricing changes also contributed to an increase in ticket yield across our six main venues.” read more...
Joanna Baker, Managing Director, Edinburgh International Festival

“We worked with BRC during 2004/05 to generate additional box office income for our 2005 season. As a result of analysis of existing patterns of demand we were able to make changes to our pricing strategy that resulted in an increase in ticket yield that was well above the increase in ticket prices. When adjusted for inflation, this was worth over £100,000 in additional box office income in 2005 alone.” read more...
William Village, Executive Director, Open Air Theatre, London

“Thank you for the fantastic and detailed work you did on our pricing. We have implemented just about all of your recommendations and look forward to evaluating the results with BRC in 2008.” read more...
Roberta Doyle, Director of External Affairs, Scottish Opera

“An invaluable resource. Baker Richards have provided a comprehensive package of support and advice, as well as a very useable strategy, which lends itself equally to long-term planning and the day-to-day.” read more...
James Cobbold, General Manager, Theatre by the Lake, UK

“Many thanks indeed for this work on our pricing strategy. Terrific!” read more...
Simon Woods, Chief Executive, Royal Scottish National Orchestra

“After 10 years resident in Symphony Hall we needed to re-address customer perceptions of value in what is a very complex auditorium. As a result we worked with BRC and re-priced many areas of the hall, generating an additional 8% yield.” read more...
Sarah Gee, former Head of Marketing & Development,
City of Birmingham Symphony Orchestra, UK


Baker Richards Consulting is a member of the Professional Pricing Society, the Theatrical Management Association, the Arts Marketing Association and the Audiences Europe Network.

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