Baker Richards specialises in marketing, data mining, revenue management and research, helping organisations in the cultural sector maximise their earned income. Our innovative tools include our Price Demand Analysis, Hotseat Index™ and Income models.
Our recommendations help to increase sales - filling seats and increasing box office income. The value of our recommendations on evaluated projects has always brought a return of at least 2:1 in the first year alone.
We are delighted to announce that we have joined with Alan S. Brown of leading US consultancy practice WolfBrown and Boston-based marketing consultant Steven Roth to form a new US consultancy firm - The Pricing Institute. This new venture will be launched at the National Arts Marketing Project Conference which takes place from 9-12 November 2008 in Houston, with a one-day pre-conference on ticket pricing. The Pricing Institute will combine US consultancy expertise with our proprietary pricing analysis techniques to help US cultural organisations develop pricing strategies that maximise income and occupancy in the context of their mission and service to the community.
Baker Richards will continue to serve theatres, orchestras, opera companies, concert halls, festivals, performing arts centres and visitor attractions in the UK, Europe and Australasia. For more information please don't hesitate to contact us or call +44 1223 242 100 or to find out more about our previous clients click here.
Baker Richards Consulting is a member of the Professional Pricing Society, the Theatrical Management Association, the Arts Marketing Association and the Audiences Europe Network.
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