company logo image of an audience watching a show, a violinist and contemporary dance
 
 
 
 
   
 
   
 
 
   
 
   
 
   
 

 

Baker Richards specialises in marketing, data mining, revenue management and research, helping organisations in the cultural sector maximise their earned income. Our innovative tools include our Price Demand Analysis, Hotseat Index™ and Income models.

Our recommendations help to increase sales - filling seats and increasing box office income. The value of our recommendations on evaluated projects has always brought a return of at least 2:1 in the first year alone.

We are delighted to announce that we have joined with Alan S. Brown of leading US consultancy practice WolfBrown and Boston-based marketing consultant Steven Roth to form a new US consultancy firm - The Pricing Institute. This new venture will be launched at the National Arts Marketing Project Conference which takes place from 9-12 November 2008 in Houston, with a one-day pre-conference on ticket pricing. The Pricing Institute will combine US consultancy expertise with our proprietary pricing analysis techniques to help US cultural organisations develop pricing strategies that maximise income and occupancy in the context of their mission and service to the community.

Baker Richards will continue to serve theatres, orchestras, opera companies, concert halls, festivals, performing arts centres and visitor attractions in the UK, Europe and Australasia. For more information please don't hesitate to contact us or call +44 1223 242 100 or to find out more about our previous clients click here.



"I have only outstanding things to say about the support and insights we received from you!" read more...
Robin Barnes, Marketing Director, Philadelphia Live Arts Festival

"Thank you for the fantastic day you gave us at New Zealand Opera. We have already taken on board much of your advice, with the intention to investigate further ideas next year. Anyway, I just wanted you to know how much we all got out of it, and how your advice has indeed been heeded." read more...
Aidan Lang, General Director, New Zealand Opera

"The pricing strategies we've implemented as a result of BRC's research have been remarkable in their results, earning our organisation an additional £460,000 in box office income in the first year. And, of course, as changes to pricing are structural, this is money we will keep getting back through the box office year after year. A very valuable piece of research, we are delighted to be continuing our partnership with BRC." read more...
Rob Macpherson, Director of Marketing & Development, Birmingham Hippodrome, UK

"We were extremely pleased with the insightful, bespoke data analysis, including the detailed customer behaviour analysis, delivered by BRC. The structural pricing changes also contributed to an increase in ticket yield across our six main venues." read more...
Joanna Baker, Managing Director, Edinburgh International Festival

"We worked with BRC during 2004/05 to generate additional box office income for our 2005 season. As a result of analysis of existing patterns of demand we were able to make changes to our pricing strategy that resulted in an increase in ticket yield that was well above the increase in ticket prices. When adjusted for inflation, this was worth over £100,000 in additional box office income in 2005 alone." read more...
William Village, Executive Director, Open Air Theatre, London

"Thank you for the fantastic and detailed work you did on our pricing. We have implemented just about all of your recommendations and look forward to evaluating the results with BRC in 2008." read more...
Roberta Doyle, Director of External Affairs, Scottish Opera

"An invaluable resource. Baker Richards have provided a comprehensive package of support and advice, as well as a very useable strategy, which lends itself equally to long-term planning and the day-to-day." read more...
James Cobbold, General Manager, Theatre by the Lake, UK

"Many thanks indeed for this work on our pricing strategy. Terrific!" read more...
Simon Woods, Chief Executive, Royal Scottish National Orchestra

"After 10 years resident in Symphony Hall we needed to re-address customer perceptions of value in what is a very complex auditorium. As a result we worked with BRC and re-priced many areas of the hall, generating an additional 8% yield." read more...
Sarah Gee, former Head of Marketing & Development,
City of Birmingham Symphony Orchestra, UK


Baker Richards Consulting is a member of the Professional Pricing Society, the Theatrical Management Association, the Arts Marketing Association and the Audiences Europe Network.

Professional Pricing Society logo Arts Marketing Association logo    Audiences Europe Network logo Theatrical Management Association logo