“The pricing strategies we’ve implemented as a result of BRC’s research have been remarkable in their results, earning our organisation an additional £460,000 in box office income in the first year. And, of course, as changes to pricing are structural, this is money we will keep getting back through the box office year after year. A very valuable piece of research, we are delighted to be continuing our partnership with BRC.” read more... Rob Macpherson, Director of Marketing & Development, Birmingham Hippodrome, UK

“We were extremely pleased with the insightful, bespoke data analysis, including the detailed customer behaviour analysis, delivered by BRC. The structural pricing changes also contributed to an increase in ticket yield across our six main venues.” read more... Joanna Baker, Managing Director, Edinburgh International Festival

“We worked with BRC during 2004/05 to generate additional box office income for our 2005 season. As a result of analysis of existing patterns of demand we were able to make changes to our pricing strategy that resulted in an increase in ticket yield that was well above the increase in ticket prices. When adjusted for inflation, this was worth over £100,000 in additional box office income in 2005 alone.” read more... William Village, Executive Director, Open Air Theatre, London

“Thank you for the fantastic and detailed work you did on our pricing. We have implemented just about all of your recommendations and look forward to evaluating the results with BRC in 2008.” read more... Roberta Doyle, Director of External Affairs, Scottish Opera

“An invaluable resource. Baker Richards have provided a comprehensive package of support and advice, as well as a very useable strategy, which lends itself equally to long-term planning and the day-to-day.” read more... James Cobbold, General Manager, Theatre by the Lake, UK

“Many thanks indeed for this work on our pricing strategy. Terrific!” read more... Simon Woods, Chief Executive, Royal Scottish National Orchestra

“After 10 years resident in Symphony Hall we needed to re-address customer perceptions of value in what is a very complex auditorium. As a result we worked with BRC and re-priced many areas of the hall, generating an additional 8% yield.” read more... Sarah Gee, former Head of Marketing & Development, City of Birmingham Symphony Orchestra, UK