Tim Baker
Senior Consultant
 Tim
Baker is a leading arts management consultant and the foremost authority on pricing and revenue management in the arts worldwide. His work includes consultative studies, business planning, major policy research and primary research, but his principal focus is on helping arts organisations realise greater artistic freedom through a more market-based approach - understanding, creating and communicating value, and thereby increasing self-sufficiency.
Tim has been developing his work in pricing research and strategy for more than two decades and his work spans the US, UK, Australasia and Continental Europe, as well as all areas of the sector - theatre, opera, music, dance, visual arts and visitor attractions.
Prior to his consultancy career, Tim spent seven years as Marketing Director of the Scottish Chamber Orchestra, before which he was Head of Marketing at the London Symphony Orchestra. At the start of his career he worked for Festivals and an Arts Centre following a degree in Social Policy and Administration, from the University of Kent.
Tim is the author of classical music marketing book, STOP REINVENTING THE WHEEL,
published by the Association of British Orchestras. He was Chair of the Arts Marketing Association (AMA) for three years and a Board member of both the AMA and Britten Sinfonia for six years. Tim is a regular lecturer and speaker at conferences, most recently in Australia, Poland, Portugal, New Zealand, Spain and the US. A french horn player for many years, Tim has recently taken up the trumpet and is a devotee of Scandinavian jazz.
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