Roger Tomlinson
Senior Consultant
 Roger is one of Britain's leading arts consultants and works in the UK, Europe, Australia and New Zealand, and the US. He has recently been leading development work on integrated ticketing portals and the deployment of new technologies for e-marketing and enhanced customer relationship management.
A leading industry figure, Roger served on the TMA Marketing Committee for many years and was Chairman of the Arts Marketing Association from 1996 to 1998, on whose Board he served until 2002. He is a Board member of the Hoffnung Trust and, until recently, of INTIX, the international ticketing organisation for Box Office professionals. He is also well known for his publications including FULL HOUSE: Turning Data into Audiences, published by the Australia Council and Creative New Zealand (with Tim Roberts & Vicki Allpress), BOXING CLEVER and the BOX OFFICE MARKETING GUIDES, and DEVELOPING AND MANAGING WEBSITES, (the latter also with Vicki Allpress) all published by Arts Council England. Roger also wrote JOBWATCH, a guide to successful equal opportunities recruitment for arts marketing posts, and the DATA PROTECTION GUIDE, published by the Arts Marketing Association.
Prior to becoming a consultant, Roger was an arts marketer, a venue manager, gallery organiser, theatrical producer, film theatre programmer, festival organiser, concert hall programme planner, and funding body officer as well as a consultant, trainer, seminar leader and conference organiser. He started his career in marketing at the Victoria Theatre Stoke-on-Trent, the Leeds Playhouse and the Royal Shakespeare Company in Stratford-upon-Avon. He set up and opened the Aberystwyth Arts Centre as Chief Executive for its first three years, before moving to set up and run Theatr Clwyd in North Wales for seven years. Roger then joined the Welsh Arts Council as Drama Director, responsible for drama and dance, touring, training and marketing. He was specially trained in accountancy and insolvency practice and developed skills in human resources and training in order to develop training programmes, introduce appraisals and job evaluation and carry out training needs analysis.
He founded A.R.T.S., the independent research and consultancy practice, in 1988 and carried out numerous feasibility studies and economic impact analyses; developed cultural strategies; prepared business plans, researched and developed training provision; researched into customer behaviour; developed market analysis and mapping techniques; researched and developed audience development agencies and prepared capital development strategies. He worked with governments, Arts Councils, local authorities, regional arts boards, arts organisations, trusts and foundations.
Roger has worked as a trainer on Board development, management, marketing, quality, and customer relations. He has devised numerous training courses, including the annual Druidstone and Advanced Marketing week-long courses for the TMA. Roger is regarded as the leading expert in the application of new technologies to the arts. He regularly trains abroad, especially on audience development and future strategies for marketing using new media.
In 2009 INTIX gave Roger their 'Patricia G Spira Lifetime Achievement Award' at their annual awards ceremony. The award is for a professional in the ticketing industry who has contributed throughout their career. Roger regularly works with arts organisations on tendering for, selecting and commissioning new ticketing and marketing systems. .
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