Roger is a leading consultant in the arts industry and his work spans feasibility studies, cultural strategies and business planning, through to major studies on the integration of ticketing across arts and entertainment organisations, a subject on which he has consulted across Europe, the US and Australasia. He works internationally with government, funders, local authorities and arts organisations on increasing arts provision and on audience development.
Roger trains individuals and arts organisations across the world on board development, management, marketing and customer relations. He has devised numerous conference programmes and training courses, including the annual Druidstone and Advanced Marketing week-long courses for the Theatrical Management Association (TMA).
Roger is the author of Full House: Turning Data into Audiences (with Tim Roberts & Vicki Allpress), published by the Australia Council and Creative New Zealand, and, for Arts Council England: Boxing Clever, the Box Office Marketing Guides and Developing and Managing a Web Site (the latter also with Vicki Allpress). He is also the author of Jobwatch and the Data Protection Guide, published by the Arts Marketing Association (AMA).
Roger is Chair of the Centre for Performance Research, and previously served as Chair of the AMA and as a Board member of the TMA and INTIX. In 2009 he was presented with the Patricia G Spira Lifetime Achievement Award by INTIX.
Prior to his consultancy career, Roger worked as an arts marketer, a venue manager, gallery administrator, theatrical producer, film programmer, festival organiser and concert hall programmer. He worked for the RSC, set up and opened the Aberystwyth Arts Centre as Chief Executive and set up and ran Theatr Clwyd, before joining the Arts Council of Wales as Drama Director.When not working with arts organisations, Roger pursues another of his personal passions as a restaurant critic.