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Posted by: bakerrichards
Debbie Richards will host an advanced level discussion for senior managers and directors at the Arts Marketing Association conference in July.
Category:
Posted by: bakerrichards
RMA 2.0 is rolling out across arts organisations in North America and beyond, helping Tessitura users increase their ticket income.
 

We were extremely pleased with the insightful, bespoke data analysis... The structural pricing changes also contributed to an increase in ticket yield across our six main venues.”  Read More

- Joanna Baker, Managing Director, Edinburgh International Festival

+44 (0)1223 242100
info@baker-richards.com

Jenny Scudamore

Research Manager

As Research Manager of Baker Richards, Jenny Scudamore is responsible for leading the research team, liaising with clients and project managing the successful and timely delivery of statistically robust reports and presentations.  She also undertakes the quantitative data analysis on the company’s more complex pricing and research projects.  Since joining the company as a Researcher in 2006, her analysis has spanned the globe, including work in the UK, Europe, Australia and the US.  Jenny is also involved in research design and, most recently, has worked on the development of the Revenue Management Application.

Prior to working with Baker Richards, Jenny was the Business Manager of Cambridge University’s Student Union, generating income from the organisation’s publications and events.  Jenny has an honours degree in English Literature from Cambridge University.

Jenny is a published poet and artist and also enjoys acting in her spare time.