David Reece is responsible for the analytical and income modelling elements of client projects including, most recently, for Glyndebourne Festival Opera, Birmingham Hippodrome and Pitlochry Festival Theatre. David enjoys using data creatively and contributing to developments in analysis, and has recently been working on a new clustering approach in SPSS.
David joined Baker Richards in 2009, after working as a Data Analyst in the Research & Statistics Department of Birmingham City Council. He has an honours degree in History of Art from Cambridge University, and has also been involved in designing an 'Art Trail' for the Latitude Festival and filming live events at Fabric in London. His other interests include photography, jazz and classical music.